DIGITAL MARKETING • CONTENT MANAGEMENT • BRANDING & STRATEGY

EverString

EverString

End-to-end content marketing for an award-winning B2B data provider.

Job Role: Director of Content Marketing

Industry: AI / Data Science

Led Since: 2019

At EverString, I’m grateful to have the opportunity to lead the strategic vision and hands-on implementation of all company content, messaging, communications, as well as branding. This includes a heavy emphasis on sales enablement, SEO, public relations, thought-leadership, events, and much more.

AWARD-WINNING RESULTS: With the motto of “One Team, One Goal”, we achieved the company’s record-breaking pipeline and revenue quarters in 2020, earning us a place on the prestigious Inc. 5000 List of Fastest-Growing Private Companies in America!

At EverString, I am proud to be the driving force behind the following company initiatives and channels:

Branding & Messaging

Cohesive Style Guide

To ensure a consistent brand experience across our assets, and to streamline the production of new content, I led the development of a comprehensive Style Guide & Brand Kit, that included:

  • Logo guidelines
  • Font styles
  • Color palette
  • Illustration system
EverString’s Style Guide helped teams across the company, plus partners and vendors, maintain a cohesive brand look-and-feel and achieve a more consistent customer experience.

eBooks, Guides, White Papers, & Tools

12-Page eBook With Stats, Customer Stories, & Graphics

In collaboration with Demand Gen Report, I develop a 12-page ebook that introduces real-world examples of how B2B revenue teams drive demand, including carefully selected customer stories to bring examples to life!

Guide To California’s Consumer Privacy Act (CCPA)

When California introduced the GDPA-inspired California Consumer Privacy Act on January 1, 2020, we were ready with a comprehensive guide for revenue operations teams.

PDF + Video + Blog Series:
Demystify The Origin Of Business Data

In-Depth White Paper On Tech Innovation

Comprehensive Buyer’s Toolkit With Corresponding Landing Page

Compilation of assets, including development of landing page, library page, art direction of custom graphics, web development, testing, ad copy, & performance analysis.

Interactive ROI Calculator

Embedded, interactive ROI calculator tool, with integrated lead generation form.

Video Production

Blog & Email Marketing

I produced regular blog content, collaborating across departments and with key stakeholders to craft the message, story, or convey the key value points relevant to our target customer personas.

I also contributed to the email nurture campaigns we ran, developing optimal subject lines and body content, A/B testing, leveraging email marketing best practices and analyzing performance results.

Here are some samples of my EverString writing projects:

Customer & Product Marketing

Case Studies & Customer Testimonials

Established relationships with key customers and coordinated approval of customer testimonials & case studies.

Here are some examples of my customer case studies writing:

Datasheets

A 2-page About EverString Datasheet, developed for use across online and print channels, including events, email prospecting, and direct mailers.

eNewsletter

I designed and developed a monthly eNewsletter, sent to entire database of customers, prospects, vendors, and press.

Sales Enablement

As a B2B data provider, EverString’s sales team is the lifeblood of their revenue operations. For us, that meant a coordinated, account-based marketing strategy.

To support this cross-departmental effort, I established the company’s resource intranet, a library all the latest content assets, sales resources, and other brand materials available to all employees.

With support from executive leadership, I also created, organized, and led the company’s first regular Sales Enablement Huddles. These biweekly meetings were hosted in-person and virtually and invited all team members from sales, marketing, and customer success departments, providing a great opportunity for everyone to communicate and collaborate about upcoming initiatives.

Web Design & Development

Fresh, New Website Images

Using the newly created Illustration Set from the Style Guide, I managed the development of new, fully-customized, brand-cohesive website images, in collaboration with our in-house graphic artist.

New, custom-designed featured image on homepage.

The goal with the new website graphics was to create a series of high-resolution, custom images that would depict product and team performance, collaboration, and success.

Coordinated, storytelling images on homepage.

Launched New Resource Library

The original EverString Resource page was fairly static, with tabs to explore by asset type. We wanted to expand the visitor’s experience by providing more ways to search and browse resources on our page.

Enhanced search features include:

  • A Google-like search bar, with autocomplete
  • Color coded asset tags, for at-a-glance browsing
  • Filter by asset type, topic or relevant job role

Engaging with our web design and development teams, the project spanned approximately two months and included: mockups and wireframes, a comprehensive asset audit, design and art direction, and successful implementation and go-live.

The new Resource Library provides several search options, encouraging visitors to browse multiple assets, and find what they’re looking for.

Social Media

On social media, we could step outside the structure of the brand style, infusing our profiles with a broader variety of eye-catching color schemes and typography.

Public Relations & Awards

Survey Monkey Stackies Comic Strip

Inc 5000 List Recognition

I led the application process for our recognition in the prestigious Inc 5000 List Of The Fastest-Growing Private Companies In America. I also wrote the press release.

EverString recognized on the 2020 Inc 5000 List of Fastest-Growing Private Companies In America.

Company Timeline



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