DIGITAL MARKETING • CONTENT MANAGEMENT • BRANDING & STRATEGY

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Clickbait Culture

Clickbait Culture

In a few short years, digital content standards have shifted dramatically. I recall back in the early 2000s, things were just starting to turn. At that time, there was still the expectation that most articles be fairly well-sourced, and thoroughly edited. But that swiftly changed. […]

What’s In A Logo?

What’s In A Logo?

If you drive a freeway stretch for any length of time, you’re bound to run into a McDonald’s billboard. It’s a popular marketing channel for the global fast-food chain. Last year, they surprised the advertising industry with a campaign that literally took the arch out […]

FOMO And The Modern Screenager

FOMO And The Modern Screenager

In 2019, it’s expected that Millennials will outnumber Baby Boomers, which means they are quickly becoming the most powerful consumer group around (Pew Research). Millennials also represent one of the most challenging consumer groups to understand, not least of which is their suseptability to FOMO: […]

The Gaming Appeal

The Gaming Appeal

Recently, we started incorporating trivia questions into our client’s social media strategy, and the posts are performing consistently well, boosting our engagement metrics. As wife to a self-proclaimed ‘gamer’, it got me thinking about why gaming is so appealing? The popularity of gaming is nothing […]

Is ‘Boundaries’ a Four-Letter Word?

Is ‘Boundaries’ a Four-Letter Word?

As Mum to an energetic 6-year old, I’m constantly working on setting boundaries. The latest challenge is a phase many other parents face: backtalk. Most kids go through this as a normal child development stage during their journey towards independence. The challenge as parents, is […]

Humans are Hardwired to Form Habits

Humans are Hardwired to Form Habits

After recently reading Neale Martin’s book titled “Habit: The 95% of Behavior Marketers Ignore”, I got to thinking about our digital habits. Specifically… regarding human habits: Why do we continue using digital devices so much, even though we complain about them? The Main Reason is […]