DIGITAL MARKETING • CONTENT MANAGEMENT • BRANDING & STRATEGY

Tag: advertising

Clickbait Culture

Clickbait Culture

In a few short years, digital content standards have shifted dramatically. I recall back in the early 2000s, things were just starting to turn. At that time, there was still the expectation that most articles be fairly well-sourced, and thoroughly edited. But that swiftly changed. […]

What’s In A Logo?

What’s In A Logo?

If you drive a freeway stretch for any length of time, you’re bound to run into a McDonald’s billboard. It’s a popular marketing channel for the global fast-food chain. Last year, they surprised the advertising industry with a campaign that literally took the arch out […]