DIGITAL MARKETING • CONTENT MANAGEMENT • BRANDING & STRATEGY

Tag: Marketing

FOMO And The Modern Screenager

FOMO And The Modern Screenager

In 2019, it’s expected that Millennials will outnumber Baby Boomers, which means they are quickly becoming the most powerful consumer group around (Pew Research). Millennials also represent one of the most challenging consumer groups to understand, not least of which is their suseptability to FOMO: […]